Andrew Bennett

AI-native enterprise software running on Snowflake and Databricks; joined as the company's only dedicated marketer with a mandate to build the go-to-market engine in partnership with the CEO.

• ›Repositioned the company in the first quarter from "Open Orchestration Platform" to "Goodbye SaaS" — the AI-native replacement for legacy enterprise SaaS — with the technical wedge message "Agents reason. Engines govern."
• ›Won Snowflake Product Partner of the Year for Agentic Transformation (June 2026), with Sanofi's Chief Digital Officer and Under Armour's Chief Data & AI Officer telling the story from Snowflake Summit keynote stages — then converted the moment into a six-week tail of nurture sequences, reference assets, and board material.
• ›Built the first-party events program from scratch, anchored on high-end CIO dinners.
• ›Landed tier-one press in The Information and Fortune; opened Gartner analyst engagement; grew search impressions more than 10x through an SEO and LLM-authority content program while running a weekly CEO thought-leadership series.

• ›Led global brand and marketing strategy for the PE-owned revenue lifecycle management platform: demand generation, product marketing, brand, and pipeline, built around a connected cross-functional GTM model spanning marketing, sales, and partner teams.

• ›Ran worldwide marketing — brand, product marketing, digital, demand generation, communications — through a period in which annual revenue roughly doubled from $550M to $1B.
• ›Launched Sponsor X, the world-first brand program with McLaren Formula 1 showcasing STEM nonprofits on a global stage — 55 million viewers at debut — contributing to Fast Company naming Smartsheet a 2023 "Brand That Matters."
• ›Used prior sales leadership experience to keep demand generation tied to the sales funnel, improving conversion and holding marketing accountable to revenue rather than activity.

• ›Led a global commercial sales organization of 400+ people alongside the demand generation function — a deliberately unified revenue engine spanning sales, SDRs, and inbound/outbound marketing.
• ›Grew commercial ARR from $64M to $550M, through the 2018 NYSE IPO and ~40%+ annual growth in the years after.

• ›Built the global demand generation and digital marketing function from the ground up — automation, analytics, experimentation-driven acquisition — as ARR grew from $18M to $64M and the customer base scaled to tens of thousands.

• ›Founded and ran an international fly-fishing lodge business across multiple countries. Built it to profitability on content, search, and inbound demand generation.

• ›Progressive leadership of consulting and implementation teams delivering enterprise CRM to mid-market and Fortune 500 clients across North and South America.